Privacy policy
Serenity ABA ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact us about our services. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not use our website.
1. Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us, including but not limited to:
- Name and contact information (phone number, email address, mailing address)
- Information about your child or family member seeking ABA therapy services
- Insurance or Medicaid information
- Communication preferences
Automatically Collected Information
When you visit our website, we may automatically collect certain technical information, including:
- IP address and browser type
- Pages visited and time spent on our site
- Referring website addresses
- Device and operating system information
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and schedule consultations
- Provide, operate, and improve our ABA therapy services
- Communicate with you about appointments, treatment updates, and service changes
- Process insurance and Medicaid billing
- Comply with applicable legal and regulatory obligations
- Send you SMS/text messages if you have opted in to receive them
3. Mobile Messaging and SMS Communications
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
If you provide your mobile phone number and consent to receive text messages from us, you may receive SMS communications related to your care, appointment reminders, or service inquiries. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any message or by contacting us directly.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
- With healthcare providers or treatment team members directly involved in your or your family member's care
- With insurance carriers or Medicaid/Health First Colorado as necessary for billing and authorization
- With service providers who assist in operating our website or practice, under strict confidentiality obligations
- As required by law, court order, or government regulation
- To protect the rights, safety, or property of Serenity ABA, our clients, or others
5. HIPAA Compliance
To the extent that information collected relates to healthcare services, it may also be protected under the Health Insurance Portability and Accountability Act (HIPAA). Our practices for handling Protected Health Information (PHI) are described in our separate Notice of Privacy Practices, which is provided to clients at the time of enrollment and available upon request.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.
7. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
8. Children's Privacy
Our services are designed for families and children with developmental needs; however, our website is not directed to children under the age of 13 for the purpose of collecting personal data. We do not knowingly collect personal information directly from children. All intake information for minor clients is collected from parents or legal guardians.
9. Your Rights and Choices
Depending on your location and applicable law, you may have certain rights regarding your personal information, including:
- The right to access or request a copy of your personal information
- The right to correct inaccurate information
- The right to request deletion of your information, subject to legal and clinical record-keeping requirements
- The right to opt out of SMS communications at any time
To exercise any of these rights, please contact us using the information provided in Section 11 below.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the effective date at the top of this policy. We encourage you to review this policy periodically.
11. Contact Us
If you have questions or concerns about this Privacy Policy or how your information is handled, please contact us:
Serenity ABA
North Denver / Federal Heights, Colorado
Website: www.serenityabacare.com
Email: info@serenityabacare.com
Phone: (719) 430-2421